About me

After many years of working as a marketing and communications architect for companies and agencies (including BMW AG, Grey direct eMarketing New York, the argonauts Munich), I have made it my mission to pass on my knowledge and experience.

Areas of expertise

• Innovationmanagement

• Customer Experience

• Brand Leadership / Behavioral Branding

• Operational Marketing Management

• Social Media

• (Strategic) Corporate Management

• Neuro Marketing

• Advertising / Communication- and Mediapsychology

• Behavioral Analysis

• Basics in Psychology

In addition

• Keynote speaker at trade fairs, events, conferences and congresses

• Member of the Executive Board

Fashion Council Germany