After many years of working as a marketing and communications architect for companies and agencies (including BMW AG, Grey direct eMarketing New York, the argonauts Munich), I have made it my mission to pass on my knowledge and experience.
Areas of expertise
• Innovationmanagement
• Customer Experience
• Brand Leadership / Behavioral Branding
• Operational Marketing Management
• Social Media
• (Strategic) Corporate Management
• Neuro Marketing
• Advertising / Communication- and Mediapsychology
• Behavioral Analysis
• Basics in Psychology
In addition
• Keynote speaker at trade fairs, events, conferences and congresses
• Member of the Executive Board
Fashion Council Germany